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From the Acting Director, Department of Transportation, and the Airport Director, requesting authorization to amend Airport Agreement No. CN-1412 between Milwaukee County and Paradies-Mark II, LLC, for the construction, operation, and maintenance of news, gift, and specialty retail stores in the General Mitchell International Airport (GMIA) terminal building.
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POLICY
County Board approval is required for certain agreement amendments at General Mitchell International Airport (GMIA).
BACKGROUND
On July 24, 2003 (File No. 03-392) the Milwaukee County Board authorized Milwaukee County to enter into Airport No. CN- 1412 with Paradies-Mark II, LLC for the construction, operation, and maintenance of news and gift and specialty retail stores in the GMIA terminal building. The Agreement was for a term of seven (7) years commencing March 1, 2004 and ending February 28, 2012 with County having the option to extend the term for up to three additional periods of one year each at the County’s sole discretion.
On November 4, 2010 (File No. 10-349) the County Board authorized the Airport to enter into an agreement with Unison Consulting, Inc. to survey passenger retail merchandise preferences, and advise Milwaukee County on the management structure and product offerings of the news/gift and specialty retail concessions that would best serve GMIA and the traveling public. Unison completed its survey work and analysis in summer 2011. The analysis determined that there was a need for additional retail offerings on all three concourses due to record passenger traffic, and a special need for retail technology offerings. Since then the Airline industry continues to change. Passenger traffic is declining slightly, Southwest purchased AirTran, United and Continental merged, and Frontier has reduced its flights at GMIA. These Airline industry changes will continue to affect overall passenger traffic growth or decline, and the dist...
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